How to Optimize Your Website to Make It SEO-Friendly?

Running a fully functional website helps in stabilizing a business’s online presence. But having an SEO-friendly website can offer immersive and gratifying user experience. Search Engine Optimization is important for improving the performance of any website.

Working on having better SEO services for your website will also help in lead generation and conversion. This will, in turn, increase your revenue generation considerably. However, when we look into the technical aspects of this process, it can get confusing for many.

Especially, if you or your team are not that experienced in operating hi-tech tools. To make this easier, here are a few ways by which you can optimize your website to make it more SEO-friendly:

Tips to Create SEO-Friendly Website

1. Check Content Relevance

Regardless of which expert you ask, you will receive common first advice. It is to check the uniqueness and meaningfulness of the content. This is the easiest and most important way of improving Search Engine Optimization.

Getting help from a professional SEO Agency can help you in making this process easier. They will create the best content for your website with the highest-ranked keywords to increase the SERP placement. It will also make your website more engaging and interactive.

2. Social Media Integration

People use social media a lot; it is like their go-to activity for free time. This is like an opportunity for you to capitalize on. By integrating the elements of social media, like external linking your page, you can improve the SEO of your website. It will also affect your Search Engine Result Page positioning.
Furthermore, it also works as a marketing and brand promotion activity for your company. This can include elements of Facebook, Instagram, Twitter, and even LinkedIn. Having these integrations can also improve the credibility and reliability of your brand.

3. Locate Low-Performing Pages

You must try and find pages that deliver the least performance and work on optimizing these to get the best. The first step can be replacing the old content with freshly curated one. For this, review the recommendations of leading content marketers.

Their experienced guidance will help you out in selecting the best tools and approaches for the process. Moreover, you must focus on:

  • Low Organic Search Traffic
  • Reducing Backlinks
  • Content with Lower Word-count
  • Older Pages
  • Decreased Social Media Shares

Once you have located these pages and parts of the website, think about what type of keywords you might need. The SEO services provider can help you with some ‘Wild Cards’ of their own. This will increase search volume and lead generation ideas.

4. Work on Device Compatibility

One of the most significant steps in improving the optimization is to make it compatible with multiple devices. It should work on smartphones, tablets, desktops, and even laptops. With the advancement in technology, there are multiple tools available, which can help you with this. Using these will help you make your website user-friendly for all types of gadgets and devices.

5. The SEO Tools

These come in handy while tackling any Search Engine Optimization related issues. It also assists in monitoring the performance of the website, SEO application, web page accessibility, and more. This will increase your assessment, recording, and reporting skills.

Most of these tools offer a free demo version for trial; you can make use of this service to find which is the best tool for you.

6. Optimizing the Images

Most people tend to overlook the importance of optimizing images for their SEO. If done right, these visually appealing factors can help in improving web page engagement and performance. Still have doubts. Then here are a few reasons why you should get images on the website:

  • Gives a break between boring text and long paragraphs
  • Ideal for Google’s Visual Searching feature
  • Helps the Visitor connect to the content better
  • Improves the Reader Understanding

While textual content can get you better SEO, adding visual elements like images can improve the overall performance. It will also get your website on a higher ranking based on the Google Image Search. As a result, you will have better website visibility.


Search Engine Optimization or SEO can be a tricky obstacle in the way of a company’s online success. However, when done correctly, it can help in increasing the revenue generation via websites. By following the above-mentioned tips, you can get this done quickly.

You can also get the support of SEO Agency and service providers, like Digitalplux, for this task. The experts will offer you comprehensive support and solutions to make your website more SEO-friendly!